Are you thinking about starting your own YouΤube channel? Do you already have one and want to do the next step? In any case, you are at the right place!
In this article, we will see seven effective strategies on YouΤube to make money. We will also look at the factors that affect your revenue and all you need to take care of so that your channel does not become demonetized.
How to make money on YouΤube
1. YouΤube Partnership Program
You can monetize your YoutΤube channel with YouΤube Partnership Program to start earning money in various ways, mainly from AdSense ads. You don’t need to be a Youtube partner to use AdSense. If your videos have enough views, you can set up an AdSense account, given that you are at least 18 years old. Also, your content needs to be ad-friendly so that more marketers run ads without any problems.
YouΤube Partnership Program offers you more to make monetization easier:
- YouΤube Premium: Every time a premium YouΤube user watches one of your videos, you receive, as a profit, a percentage of the subscription.
- Super Chat: With Super Chat, your audience can pay to highlight their messages during your live streams.
- Memberships: They are paid subscriptions offering more to your channel subscribers, such as exclusive content.
So, we saw how to monetize your YouΤube channel with Partnership Program. Let’s continue to explore other ways.
2. Sell your products
YouΤube is one of the most powerful marketing channels. So, why not use it to sell your products?
There are two versions here:
- To promote a product you probably already have.
- To launch as a content creator your merch. For example, t-shirts.
The second version presupposes that you have built your channel in terms of subscribers and audience. Otherwise, you will not have the result you expect. A feature that you can use here is the merchandise shelf. In this, Partners have access, and you can use it to sell your products. Is this the first time you heard about that? Learn more.
When you wondered “how to make money on YouΤube?” you probably didn’t think about crowdfunding, financial support from your audience. Such a thing presupposes that you have built your fan base. Crowdfunding is a source of revenue that requires you to offer content that your audience loves and supports.
After you choose this source of revenue, you need to be transparent about how you will use this amount. It is easier for people to support efforts when they know that their money will be well-spent. Two of the most popular crowdfunding platforms are:
4. Collaborate with brands as an Influencer
If your YouΤube channel resonates and you have your audience’s trust, you can promote brands as an influencer. Influencer marketing is quite efficient, and many brands invest in it. Depending on your audience type, demographics, and interests, you can attract different brands to cooperate with you.
5. Use Affiliate Marketing
In affiliate marketing, you promote other brands’ products, and every time a user buys, you receive a commission. YouTubers involved with affiliate marketing review often various products in their channel. Of course, you should mention that it is an affiliate collaboration video. To start, you need to take part in an affiliate marketing program. So, you can look for businesses related to your channel profile with such affiliate programs.
6. Help other YouΤubers
When wondering “How to make money on YouΤube?” this is a strategy that you probably miss. If you have built a successful channel, you can help other YouTubers grow their channel. You can advise them about the tags or the keywords they should use in videos, how to attract the user’s interest etc.
7. Create a License for your viral video
If one of your videos goes viral with many views, you can create a license for this. Why a license?
Content creators, marketers, etc are very likely to want to use this video. So, for something like this, they will need your license. You can even use a marketplace, such as Jukin Media, to upload your video. It will make it easier for those interested.
How does YouTube pay content creators?
We saw how you can make money on YouTube. Maybe, now you wonder how exactly the platform pays the content creators. As we mentioned above, YouTubers are getting paid by the platform via AdSense.
A channel is not necessary to have millions of subscribers to start earning money via AdSense. The revenue is not only dependent on subscribers and the number of views. It does not mean that subscribers and the views are not important. How you make money on YouTube via AdSense is dependent on the engagement with your audience and the niche to which your channel addresses.
How much money do you make on YouTube?
The truth is that there is no standard answer for this. Calculating the YouTube revenue is not something counted with a formula. The revenue varies by region, demographics, niche/ industry. So, if you wonder about “How many views do I need to make money on YouTube?” the answer is “it depends”.
According to Influencer Marketing Hub, a YouTube channel makes on average 18 dollars per 1000 ad views. That means 3 to 5 dollars per 1000 views.
YouTube channel – Dangers for demonetization
Demonetization means that your video won’t bring you any revenue from AdSense. It happens when a video violates the relevant rules of YouTube. How can you be sure that will not happen something like this on your channel?
Your channel should not violate the rules, meaning not to contain:
- Improper language
- Adult content
- Harmful or dangerous acts
- Hate speech
- Content related to drugs
- Content related to firearms
- Controversial issues
There are, however, more content types that are not “friendly” to AdSense, as the “Controversial issues” category is generally vague.
We reached the end of our article. Let’s take a quick look at the seven strategies we mentioned about how to make money on YouTube.
- Partnership Program
- Product Sales
- Collaboration with brands as an influencer
- Affiliate marketing
- Help other YouTubers
- The license in the viral video