{"id":8374,"date":"2020-06-24T17:21:38","date_gmt":"2020-06-24T14:21:38","guid":{"rendered":"https:\/\/top.host\/blog\/?p=8374"},"modified":"2020-06-24T17:33:19","modified_gmt":"2020-06-24T14:33:19","slug":"improving-seo-with-schema-markup","status":"publish","type":"post","link":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/","title":{"rendered":"Improving SEO with Schema Markup\u00a0"},"content":{"rendered":"

In the previous blog post<\/a> we talked about schema markup and how we use it in order to create a corporate identity which can be “read” by search engines.
\nIn this post, we will go a little further and see how we can define a website\u2019s existing content as schema markup! This helps a page get ranked higher and that’s why: the data offers useful information to the search engines.
\nObviously, optimising a website’s SEO takes more than just schema markup data. However, by using it you get a great advantage in the ranking race and will definitely give your website a good lead!<\/p>\n

Structured Data Markup Helper<\/h3>\n

In order to use a website\u2019s content as schema markup content we will have an assistant. This is Google’s structured Data Markup Helper<\/a>.<\/p>\n

\"SCHEMA<\/p>\n

Follow the steps below, set the necessary information and get your page ready for the schema markup content.<\/p>\n

1. Category and url<\/h5>\n

Choose the category that best suits your website, from many different options. In our example we will select the \u2018Articles\u2019 category and enter the url we wish to enrich with schema markup marking.<\/p>\n

2. Registering data as schema markup content<\/h5>\n

The tool guides us through and asks to match the data. On the right you see the options you can mark. We have selected the article\u2019s title. In the same way we continue by marking the rest of the data.<\/p>\n

 <\/p>\n

\"schema<\/p>\n

3. Creating HTML<\/h5>\n

While you\u2019ve registered all the data you want to define as schema markup content, press \u2018CREATE HTML\u2019.<\/p>\n

\"schema<\/p>\n

You will then see your page in html but enriched with the microdata you\u2019ve selected.<\/p>\n

4. HTML<\/h5>\n

\"schema<\/p>\n

You can copy all the new data to the CMS you are using. \u039ftherwise you can do so directly to your page\u2019s source code. You will see that the microdata is highlighted in yellow so it is easily spotted.<\/p>\n

Hint:<\/strong> If your data is in JSON-LD format, you will see a dropdown menu which allows you to get the data in whichever of the two forms you prefer.<\/p>\n

Once you complete the process you may use the structured data testing tool<\/a> in order to check whether the desired data appears.<\/p>\n

If the above seems quite complicated to you there is always the plugin. If you have a WordPress site you can find many plugins -such as Rank Math or Yoast SEO- that do the schema markup for you. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

In the previous blog post we talked about schema markup and how we use it…<\/p>\n","protected":false},"author":18,"featured_media":8407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[2436],"tags":[3421,3460],"coauthors":[3031],"class_list":["post-8374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials-en","tag-schema-markup-en","tag-seo-en"],"acf":[],"yoast_head":"\nImproving SEO with Schema Markup\u00a0 - Top.Host Blog<\/title>\n<meta name=\"description\" content=\"Find out how you can define a website\u2019s existing content as schema markup content! Make your website easily "read" by search engines and get higher ranking!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving SEO with Schema Markup\u00a0\" \/>\n<meta property=\"og:description\" content=\"Find out how you can define a website\u2019s existing content as schema markup content! Make your website easily "read" by search engines and get higher ranking!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/\" \/>\n<meta property=\"og:site_name\" content=\"Top.Host Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tophostGR\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-24T14:21:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T14:33:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/06\/BlogimageTophostSchemav-Vol2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vasilis Nakos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TophostExtreme\" \/>\n<meta name=\"twitter:site\" content=\"@TophostExtreme\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vasilis Nakos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/\"},\"author\":{\"name\":\"Vasilis Nakos\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#\\\/schema\\\/person\\\/eeb283437d6ded8e7cdad8bc574a5ca1\"},\"headline\":\"Improving SEO with Schema Markup\u00a0\",\"datePublished\":\"2020-06-24T14:21:38+00:00\",\"dateModified\":\"2020-06-24T14:33:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/\"},\"wordCount\":408,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/BlogimageTophostSchemav-Vol2-1.jpg\",\"keywords\":[\"Schema markup\",\"seo\"],\"articleSection\":[\"How To\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/\",\"url\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/\",\"name\":\"Improving SEO with Schema Markup\u00a0 - Top.Host Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/BlogimageTophostSchemav-Vol2-1.jpg\",\"datePublished\":\"2020-06-24T14:21:38+00:00\",\"dateModified\":\"2020-06-24T14:33:19+00:00\",\"description\":\"Find out how you can define a website\u2019s existing content as schema markup content! Make your website easily \\\"read\\\" by search engines and get higher ranking!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#primaryimage\",\"url\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/BlogimageTophostSchemav-Vol2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/BlogimageTophostSchemav-Vol2-1.jpg\",\"width\":700,\"height\":466,\"caption\":\"BlogimageTophostSchemav-Vol2\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/improving-seo-with-schema-markup\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/top.host\\\/blog\\\/el\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Improving SEO with Schema Markup\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/top.host\\\/blog\\\/\",\"name\":\"Top.Host Blog\",\"description\":\"Extreme Support\",\"publisher\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/top.host\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#organization\",\"name\":\"Top.Host\",\"url\":\"https:\\\/\\\/top.host\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/logo-300x300-1.png\",\"contentUrl\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/logo-300x300-1.png\",\"width\":300,\"height\":300,\"caption\":\"Top.Host\"},\"image\":{\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/tophostGR\\\/\",\"https:\\\/\\\/x.com\\\/TophostExtreme\",\"https:\\\/\\\/www.instagram.com\\\/tophostgr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/752527\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/TophostXtremeSupport\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/#\\\/schema\\\/person\\\/eeb283437d6ded8e7cdad8bc574a5ca1\",\"name\":\"Vasilis Nakos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/vnakos-140x140.jpg76801391eff7b9f0ebe620c364123bf6\",\"url\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/vnakos-140x140.jpg\",\"contentUrl\":\"https:\\\/\\\/top.host\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/vnakos-140x140.jpg\",\"caption\":\"Vasilis Nakos\"},\"description\":\"Vasilis is Visual Arts & Human Interface Design Manager at Top.Host.\",\"url\":\"https:\\\/\\\/top.host\\\/blog\\\/author\\\/vasilis\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Improving SEO with Schema Markup\u00a0 - Top.Host Blog","description":"Find out how you can define a website\u2019s existing content as schema markup content! Make your website easily \"read\" by search engines and get higher ranking!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/","og_locale":"en_US","og_type":"article","og_title":"Improving SEO with Schema Markup\u00a0","og_description":"Find out how you can define a website\u2019s existing content as schema markup content! Make your website easily \"read\" by search engines and get higher ranking!","og_url":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/","og_site_name":"Top.Host Blog","article_publisher":"https:\/\/www.facebook.com\/tophostGR\/","article_published_time":"2020-06-24T14:21:38+00:00","article_modified_time":"2020-06-24T14:33:19+00:00","og_image":[{"width":700,"height":466,"url":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/06\/BlogimageTophostSchemav-Vol2-1.jpg","type":"image\/jpeg"}],"author":"Vasilis Nakos","twitter_card":"summary_large_image","twitter_creator":"@TophostExtreme","twitter_site":"@TophostExtreme","twitter_misc":{"Written by":"Vasilis Nakos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#article","isPartOf":{"@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/"},"author":{"name":"Vasilis Nakos","@id":"https:\/\/top.host\/blog\/#\/schema\/person\/eeb283437d6ded8e7cdad8bc574a5ca1"},"headline":"Improving SEO with Schema Markup\u00a0","datePublished":"2020-06-24T14:21:38+00:00","dateModified":"2020-06-24T14:33:19+00:00","mainEntityOfPage":{"@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/"},"wordCount":408,"commentCount":0,"publisher":{"@id":"https:\/\/top.host\/blog\/#organization"},"image":{"@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#primaryimage"},"thumbnailUrl":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/06\/BlogimageTophostSchemav-Vol2-1.jpg","keywords":["Schema markup","seo"],"articleSection":["How To"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/","url":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/","name":"Improving SEO with Schema Markup\u00a0 - Top.Host Blog","isPartOf":{"@id":"https:\/\/top.host\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#primaryimage"},"image":{"@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#primaryimage"},"thumbnailUrl":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/06\/BlogimageTophostSchemav-Vol2-1.jpg","datePublished":"2020-06-24T14:21:38+00:00","dateModified":"2020-06-24T14:33:19+00:00","description":"Find out how you can define a website\u2019s existing content as schema markup content! Make your website easily \"read\" by search engines and get higher ranking!","breadcrumb":{"@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#primaryimage","url":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/06\/BlogimageTophostSchemav-Vol2-1.jpg","contentUrl":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/06\/BlogimageTophostSchemav-Vol2-1.jpg","width":700,"height":466,"caption":"BlogimageTophostSchemav-Vol2"},{"@type":"BreadcrumbList","@id":"https:\/\/top.host\/blog\/improving-seo-with-schema-markup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/top.host\/blog\/el\/"},{"@type":"ListItem","position":2,"name":"Improving SEO with Schema Markup\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/top.host\/blog\/#website","url":"https:\/\/top.host\/blog\/","name":"Top.Host Blog","description":"Extreme Support","publisher":{"@id":"https:\/\/top.host\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/top.host\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/top.host\/blog\/#organization","name":"Top.Host","url":"https:\/\/top.host\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top.host\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/top.host\/blog\/wp-content\/uploads\/2016\/03\/logo-300x300-1.png","contentUrl":"https:\/\/top.host\/blog\/wp-content\/uploads\/2016\/03\/logo-300x300-1.png","width":300,"height":300,"caption":"Top.Host"},"image":{"@id":"https:\/\/top.host\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tophostGR\/","https:\/\/x.com\/TophostExtreme","https:\/\/www.instagram.com\/tophostgr\/","https:\/\/www.linkedin.com\/company\/752527\/","https:\/\/www.youtube.com\/user\/TophostXtremeSupport"]},{"@type":"Person","@id":"https:\/\/top.host\/blog\/#\/schema\/person\/eeb283437d6ded8e7cdad8bc574a5ca1","name":"Vasilis Nakos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/05\/vnakos-140x140.jpg76801391eff7b9f0ebe620c364123bf6","url":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/05\/vnakos-140x140.jpg","contentUrl":"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/05\/vnakos-140x140.jpg","caption":"Vasilis Nakos"},"description":"Vasilis is Visual Arts & Human Interface Design Manager at Top.Host.","url":"https:\/\/top.host\/blog\/author\/vasilis\/"}]}},"_links":{"self":[{"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/posts\/8374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/comments?post=8374"}],"version-history":[{"count":8,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/posts\/8374\/revisions"}],"predecessor-version":[{"id":8408,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/posts\/8374\/revisions\/8408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/media\/8407"}],"wp:attachment":[{"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/media?parent=8374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/categories?post=8374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/tags?post=8374"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/top.host\/blog\/wp-json\/wp\/v2\/coauthors?post=8374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}