{"id":8249,"date":"2020-01-03T16:45:45","date_gmt":"2020-01-03T13:45:45","guid":{"rendered":"https:\/\/top.host\/el\/blog\/?p=8086"},"modified":"2020-04-09T14:21:18","modified_gmt":"2020-04-09T11:21:18","slug":"email-marketing-roi-open-rate","status":"publish","type":"post","link":"https:\/\/top.host\/blog\/el\/email-marketing-roi-open-rate\/","title":{"rendered":"Email marketing: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf open rate \u03ba\u03b1\u03b9 \u03c4\u03bf ROI"},"content":{"rendered":"

\u03a3\u03c4\u03b9\u03c2 \u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b1\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 digital marketing \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03ac \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2. \u038c\u03bc\u03c9\u03c2, \u03c0\u03c1\u03b9\u03bd \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 marketing \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2, \u03c4\u03bf email marketing \u03ae\u03c4\u03b1\u03bd \u03b7 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03b7. \u039a\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9, \u03b1\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n

\u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc \u03b1\u03bd \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c2 \u03cc\u03c4\u03b9 \u03bf \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc email \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5. \u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 emails \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7, \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03c4\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b2\u03ac\u03c3\u03b7. \u0393\u03b9’ \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2.<\/p>\n

\"InnerImages_StrategiesBoost_uk\"<\/p>\n

\u03a0\u03b7\u03b3\u03ae<\/a><\/p>\n

3 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 email marketing \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03bf\u03c5<\/strong><\/h3>\n
1. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03bf<\/h5>\n

\u038c\u03bb\u03bf\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 smartphone \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bd\u03b1\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc email \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03bc\u03bf\u03b9\u03c1\u03ac\u03c3\u03bf\u03c5 \u03ad\u03bd\u03b1 \u03c9\u03c1\u03b1\u03af\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf email \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b1\u03bd\u03c4\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7.<\/p>\n

2. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7<\/h5>\n

\u0395\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c3\u03b5 digital \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 marketing. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf email marketing, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2, \u03c4\u03bf email marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1. \u0398\u03b1 \u03c0\u03ad\u03c3\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b5\u03bb\u03b1\u03c6\u03c1\u03b9\u03ac \u03c3\u03c4\u03b7\u03bd \u03c4\u03c3\u03ad\u03c0\u03b7 \u03c3\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 marketing.<\/p>\n

3. \u0388\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 (ROI)<\/h5>\n

\u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf email marketing \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1\u00a0 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 ROI \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 marketing. \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 42 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03bf<\/a> \u03c0\u03bf\u03c5 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ac\u03c4\u03b1\u03b9. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9\u03c2 emails. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf RO\u0399.<\/p>\n

O \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf ROI \u03b5\u03af\u03bd\u03b1\u03b9:<\/p>\n

(\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd – \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 marketing)\/ \u039a\u03cc\u03c3\u03c4o\u03c2 marketing = ROI<\/strong><\/p>\n

\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac 1.000 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 marketing \u03ae\u03c4\u03b1\u03bd 100 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf ROI \u03b5\u03af\u03bd\u03b1\u03b9 900%.<\/p>\n

(($1000-$100) \/ $100) = 900%<\/strong><\/p>\n

\u03a3\u03c5\u03c7\u03bd\u03ac, \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 email marketing \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ac open rates, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b4\u03b5 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03cc\u03c3\u03b7 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 site \u03c4\u03bf\u03c5\u03c2 \u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u039a\u03b1\u03b9 \u03b7 \u03b1\u03b9\u03c4\u03af\u03b1 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf click-through rate (CTR)<\/strong>.<\/p>\n

\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 CTR \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9\u03c2;<\/strong><\/h3>\n

\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 marketers \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03ba\u03bb\u03b9\u03ba\u03ac\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 emails \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03c9\u03c2 CTR. \u039d\u03b1 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03bb\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9\u03c2:<\/p>\n

Email CTR = # \u03ba\u03bb\u03b9\u03ba \/ # emails \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03b8\u03b7\u03ba\u03b1\u03bd x 100<\/strong><\/p>\n

\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd CTR \u03b8\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03cd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03bf\u03c5. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03c4\u03b1\u03af\u03b5\u03b9 \u03c4\u03bf \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03af\u03c3\u03c9\u03c2 \u03c4\u03bf call-to-action \u03c3\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7. \u038c\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03b9 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2, \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7.<\/p>\n

\u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf ROI \u03ba\u03b1\u03b9 \u03c4\u03bf CTR, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03bf\u03c5 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae. \u0391\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 email \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c4\u03bf \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03c4\u03cc\u03c4\u03b5 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03bb\u03ac \u03c4\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03bd\u03b1.<\/p>\n

Fun fact: \u0391\u03bd \u03ad\u03bd\u03b1 email \u03b4\u03b9\u03b1\u03b2\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b3\u03b9\u03b1 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ae, \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03ad\u03c7\u03b5\u03b9 65% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba<\/a>.<\/strong> <\/em><\/p>\n

\"InnerImages_StrategiesBoost_TITLE_gr\"<\/p>\n

1. \u0398\u03ad\u03c3\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/h5>\n

\u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c3\u03bf\u03c5. \u0391\u03c5\u03c4\u03cc \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf site \u03c3\u03bf\u03c5, \u03bd\u03b1 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03bf\u03c5, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03ae \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03bf\u03cd \u03cc\u03c3\u03c9\u03bd \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae.<\/p>\n

2. \u0392\u03c1\u03b5\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf domain name<\/h5>\n

\u03a0\u03c1\u03b9\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5, \u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 domain name<\/a> \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b4\u03af\u03b4\u03b5\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf email \u03c3\u03bf\u03c5. \u039c\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9\u03c2 emails \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03ae \u03b1\u03c0\u03cc \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03bf\u03c5\u03bd \u03c3\u03b5 domains \u03cc\u03c0\u03c9\u03c2 support@mycoolbusiness12.com<\/strong>, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c6\u03ac\u03ba\u03b5\u03bb\u03bf \u03b5\u03bd\u03bf\u03c7\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2.<\/p>\n

\u039c\u03b9\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03b7\u03be\u03b7 \u03cc\u03c0\u03c9\u03c2 .TECH, .STORE, .SITE, .ONLINE, .SPACE<\/strong> \u03ba\u03bb\u03c0, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 cool domain name \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc email id. \u03a3\u03ba\u03ad\u03c8\u03bf\u03c5 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b1\u03c2 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03ad\u03bd\u03b1 email \u03b1\u03c0\u03cc john@johntalks.tech<\/strong> – \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc, \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc, \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf.<\/p>\n

\u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03c0\u03c1\u03b9\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2, \u03b2\u03c1\u03b5\u03c2 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc domain name \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 email \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc.<\/p>\n

3. \u0394\u03ce\u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03bf subject line<\/h5>\n

\u0388\u03bd\u03b1\u03c2 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c3\u03ba\u03b5\u03bb\u03ad\u03c2 \u03b8\u03ad\u03bc\u03b1 email (subject line),\u00a0 \u03b4\u03b5 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03c4\u03bf \u03b4\u03c1\u03cc\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c6\u03ac\u03ba\u03b5\u03bb\u03bf \u03b5\u03bd\u03bf\u03c7\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc, \u03c0\u03b5\u03c1\u03b9\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc, \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7 \u03bc\u03b9\u03b1 \u03b9\u03b4\u03ad\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 email. \u039a\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03b1 \u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b8\u03b1\u03c5\u03bc\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac.<\/p>\n

\u0391\u03c0\u03cc\u03c6\u03c5\u03b3\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b5\u03c2 \u03c4\u03bf\u03c5 spam<\/a>, \u03cc\u03c0\u03c9\u03c2 “free”, “cheap”, “limited offer” \u03ba\u03bb\u03c0 \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03c4\u03bf email \u03c3\u03bf\u03c5. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c4\u03af\u03c4\u03bb\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03be\u03ac\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b7 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03bf\u03c5.<\/p>\n

4. \u03a9\u03c1\u03b1\u03af\u03b1 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc CTA<\/h5>\n

\u03a4\u03b1 emails \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c1\u03b5\u03c4\u03ac, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03ac\u03c3\u03b7 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03bf\u03c5\u03c2.\u00a0 \u0388\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03ad\u03bd\u03b1 email \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u00a0 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03c6\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 – \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03ae\u03c4\u03c9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd \u03c4\u03bf \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03ae \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ae. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac emails, \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1.<\/p>\n

\u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ac\u03bb\u03bb\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03ad\u03bd\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 CTA\u00a0 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03ac\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ac. \u039a\u03ac\u03b8\u03b5 email \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b5\u03c2 \u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9. \u039a\u03ac\u03bd\u03b5 \u03c4\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af CTA \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bf\u03c1\u03b1\u03c4\u03cc \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03c4\u03bf link \u03c4\u03bf\u03c5 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03b1\u03b9 “\u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9” \u03b5\u03ba\u03b5\u03af \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2.<\/p>\n

5. \u0394\u03ce\u03c3\u03b5 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7<\/h5>\n

\u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03bf\u03c5. \u03a4\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 emails \u03ad\u03c7\u03bf\u03c5\u03bd 6 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 transaction rates<\/a>. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03ce\u03c3\u03b5\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03bf\u03c5 \u03cc\u03c4\u03b1\u03bd \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf \u03bd\u03b1 \u03b2\u03ac\u03bb\u03b5\u03b9\u03c2 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c4\u03af\u03c4\u03bb\u03bf, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf CTR.<\/p>\n

6. \u03a7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03bf\u03c5<\/h5>\n

\u039a\u03bb\u03b5\u03b9\u03b4\u03af \u03c3\u03c4\u03bf \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b1\u03c6\u03ae emails \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03bf\u03c5. \u038c\u03c4\u03b1\u03bd \u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c0\u03c7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd, \u03c4\u03c9\u03bd \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ae \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03bf\u03c5, \u03b8\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd email \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c3\u03bf\u03c5. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03cc\u03c4\u03b1\u03bd \u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03bf\u03c5, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c3\u03bf\u03c5 \u03c4\u03bf\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 \u03c3\u03c4\u03cc\u03c7\u03bf. \u039c\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03b7\u03c0\u03c4\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae, \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1, \u03c1\u03cc\u03bb\u03bf \u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd.<\/p>\n

\u0391\u03bd\u03c4\u03af \u03b5\u03c0\u03b9\u03bb\u03cc\u03b3\u03bf\u03c5<\/strong><\/h3>\n

\u0395\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf email marketing. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03bf\u03c5. \u039f\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03ac\u03bd\u03c4\u03c9\u03c2 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u03a3\u03c4\u03b9\u03c2 \u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b1\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 digital marketing \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd…<\/p>\n","protected":false},"author":31,"featured_media":8260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[21],"tags":[302,3190,3048],"coauthors":[3175],"class_list":["post-8249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-email-marketing","tag-email-marketing-tips","tag-radix"],"acf":[],"yoast_head":"\nEmail marketing: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf open rate \u03ba\u03b1\u03b9 \u03c4\u03bf ROI - Top.Host Blog<\/title>\n<meta name=\"description\" content=\"\u0397 Alisha Shibli, Content Marketing Specialist \u03c4\u03b7\u03c2 Radix, \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 email marketing \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top.host\/blog\/el\/email-marketing-roi-open-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf open rate \u03ba\u03b1\u03b9 \u03c4\u03bf ROI\" \/>\n<meta property=\"og:description\" content=\"\u0397 Alisha Shibli, Content Marketing Specialist \u03c4\u03b7\u03c2 Radix, \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 email marketing \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03bf\u03c5!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/top.host\/blog\/el\/email-marketing-roi-open-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Top.Host Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tophostGR\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-03T13:45:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-09T11:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/top.host\/blog\/wp-content\/uploads\/2020\/01\/Blogimages_tophost_Strategies2Boost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alisha Shibli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TophostExtreme\" \/>\n<meta name=\"twitter:site\" content=\"@TophostExtreme\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alisha Shibli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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