{"id":8010,"date":"2018-12-13T14:50:18","date_gmt":"2018-12-13T11:50:18","guid":{"rendered":"https:\/\/top.host\/blog\/?p=6948"},"modified":"2019-10-18T11:04:35","modified_gmt":"2019-10-18T08:04:35","slug":"5-thoughts-we-have-after-attending-digitized18","status":"publish","type":"post","link":"https:\/\/top.host\/blog\/5-thoughts-we-have-after-attending-digitized18\/","title":{"rendered":"5 thoughts we have after attending Digitized18"},"content":{"rendered":"

At Top\u0397\u03bfst we enjoy observing advancements and always learning new things, in order to constantly better ourselves!\u00a0So, we couldn\u2019t help booking tickets for Digitized18<\/a>, a conference that through interesting speeches manages to inspire designers, as well as each and every single one of us working on creativity in digital media.<\/p>\n

On November 24, we headed to Onassis Cultural Center. We put our tags on and went into the full venue, eager to hear all the interesting things that was about to be shared with us by Gert Franke (CLEVER\u00b0FRANKE), Antonis Kiriazis (Ignota.io), Evelien Griffioen (Fabrique), Jennifer Heape (Cult LDN), Minni Lakotieva (Moving Brands), Paul Brie (teleportHQ), Rania Svoronou (IBM iX), Jessica Leitch (Idean UK), Steve Vranakis (Creative Lab, Google), Adrien Pin (Merci-Michel).<\/p>\n

The event lasted about 8 hours, and time flew before we even noticed! Each presentation was food for thought, triggering our minds. When we finally departed, we had lots of ideas in our luggage, wow stuff, and several conclusions. We would like to share the latter with you, exactly like we would if we met at a caf\u00e9 to discuss about what impressed us the most at this event on digital design, the biggest of its kind in Southeastern Europe!<\/p>\n

1. Design makes the difference in presentations, too<\/h4>\n

One of the general conclusions we reached was not about the content of specific speeches we had the privilege to attend; it was about the way they were presented! Yes, of course the shared information matters, but it is equally important how you choose to communicate it. There were presentations we were left wondering how much time it took them to prepare. We attended, not only because they featured intriguing information, but also because we wished to see how they would go on design-wise. For example, Gert Franke presentation involved motion, information and was very pleasant (it is not the only one, apparently).<\/p>\n

\"presentation_Digitized\"
Gert Franke “opened” Digitized18 with a great presentation<\/figcaption><\/figure>\n

So if you ever organize a presentation in your life, get truly involved and use your imagination to make it as beautiful and contemporary as possible! That way, you will minimize the possibilities of attendees getting distracted (comments like \u201cwhat a great presentation\u201d whispered does not count as attention distraction).<\/p>\n

2. Even the slightest motion can shake things up<\/h4>\n

Google’s Creative Lab executive creative director Steve Vranakis, spoke of interesting things that have happened within the spectrum of his work, heading up to the stage of Onassis Cultural Center. He surprised us with nearly everything he said, but most of all with what he mentioned about the application he created with his team for Lesvos immigrants, refugee.info. It is a \u201cmap\u201d of great use to every refugee reaching the shores of our country \u2013 and not just that. It was created, as Vranakis said, via Google Docs within 36 hours! In total, 100,000 refugees have used it, while it boasts about 1,000 visits per day. Conclusion: a simple idea can make a difference, be it in society or the micro-world within a company.<\/p>\n

3. Voice might just be the future<\/h4>\n

\u201cBy 2020, 50% of all searches will be done with the use of voice\u201d. This has been one of the \u201chottest\u201d pieces of information we kept from Digitized18. It is a conclusion reached after research from Comscore, shared with us by Jennifer Heape (Cult LDN), along with a series of other data regarding how much \u201cbigger bonding\u201d there is with a brand incorporating voice, but generally how much easier the use of voice may be compared to text, for human brain. Check this out and get a taste of what is coming in the (immediate) future:<\/p>\n