How to run a usability test on your website?


Building a new website is not a child’s play. You need to consider an array of things. From ensuring swift and crisp navigation to making it attractive enough; a website is expected to fulfill a range of requirements. But how do you do that? How can you get yourself into the shoes of your users and check if everything is in line See more →

How to boost your email open rates and email marketing ROI


There are hordes of digital marketing techniques available today to promote your business and you are turning to every one of those tactics to pitch your company out there. But before other marketing methods became famous, email marketing was the much-preferred technique. And it still is, if done with the appropriate strategy. It’s a simple thought process that everyone has at least See more →

Why you need reCAPTCHA on your site?


Spammers and bots are the two things that every website owner hates! This is because, if left unchecked, both spammers and bots can degrade the quality of your website, interfere with its performance, and can even abuse your contact forms and comments section. So what is the possible way out here? CAPTCHA is the answer. CAPTCHA, or Completely Automated Public Turing Tests See more →

Your basic guide to Quality Assurance in software development

There is no denying the fact that quality assurance (QA) is an important part of software development today in the present times. So what is it, and why is it so necessary? We will discuss all these aspects in this article. Let’s get started. What is Quality Assurance, anyway? In simple words, quality assurance is a systematic process to determine if a See more →

Tips to reduce cart abandonment


If you run an eCommerce store, you will understand that shopping cart abandonment is a real problem. People come on your website, add certain products to the shopping cart, and pssst… it ends there. The shopping cart gets abandoned. You are not alone. This happens with almost all the eCommerce stores, and the major reasons behind this include (as per the data See more →

8 tools to create a sitemap for your website

Sitemap TopHost

Sitemaps are probably the most misunderstood tool in the SEO toolbox, all because people have different misconceptions related to it. Many believe that they just help Google in indexing websites. But, is this the only reason why you must create a sitemap? No. There are plenty of other reasons, and there are a lot of ways through which you can create sitemaps. See more →

8 steps to create spam-free campaigns

Spam Free Campaings

In the era of social media, it is very likely that you have already wondered whether or not it is worth investing in email marketing. The answer is one and it is pretty straightforward: yes! The statistics available leave no room for doubt. Email users at this moment are way more than the users of the most popular social media platform (Statista See more →

20 steps to the perfect blog post


Most of the SEO experts swear by the following quote: Content is king. No matter how many SEO actions you will take on your website, nothing can replace the high-quality content which has been written to truly help your readers and not just to attract the search engines. For example, an interesting blog post! So today, I decided to share the checklist See more →

6 ways to promote your site for free

free website promotion

We know that Google advertising is one of the most successful ways to promote websites. After all, this is exactly why we offer all our new clients (with greek VAT)  a 75€ Google Ads coupon. But even if you have indeed made great use of that and have realized all the benefits, you may be out of budget at the time. Or See more →

10 tips for efficient UI Design


If you operate in a digital environment, at some point you must have come across the terms UX/UI Design. They refer to the design of an application or a website and they are often misinterpreted.We will not dig deeper into their differences. However, it is important to clarify, as an introduction, that the UX (User Experience) has to do with the operation See more →